Privacy Policy
Effective Date: 2018-12-18
Updated Date: 2019-01-18
Hero World Limited and its subsidiaries (“we,” “us,” “our,” “Hero World Limited”) are committed to protecting your privacy. This Privacy Notice (“Notice”) describes our practices in connection with the privacy of your Personal Data when you use our services, products, and related mobile applications (collectively, the “Products”), including:
Smart HOM Mobile Application
Before using our Products, please carefully review this Notice to understand our purposes and practices for collecting, processing, and handling your Personal Data, including how we use, store, share, and transfer it. This Notice also explains how you can access, update, delete, or protect your Personal Data.
By accepting this Notice during registration or by continuing to use our Products without objecting to its terms, you confirm that you fully understand and agree to its contents. If you have any questions, contact us at:
Tel: +852 3500 3874
Definitions
Personal Data: Information that can identify an individual or reflect their activities, either alone or when combined with other accessible information. This includes data generated, collected, recorded, and/or stored electronically or otherwise.
Personal Sensitive Data: Includes biometric data, communication records, health information, transaction details, and precise location data. We will explicitly notify you and seek your consent before collecting Personal Sensitive Data.
Smart Devices: Computing devices (e.g., smart home appliances, wearables) with human-machine interfaces that connect wirelessly to a network.
Apps: Mobile applications developed by Hero World Limited that provide remote control of Smart Devices and access to IoT platforms.
What Personal Data Do We Collect?
To provide our services, we may collect the following types of Personal Data:
1. Information You Provide Voluntarily
Account Data: Includes your name, email address, phone number, username, and login credentials. Additional information, such as profile picture, country code, language preference, and time zone, may also be collected.
Third-Party Login: If you log in using a third-party account, we collect account information (e.g., profile photo, nickname, region, gender) from the third party.
Feedback: Includes your email address, phone number, and feedback content, collected to resolve issues and address device failures.
2. Information Collected for Additional Features
Certain features require additional data collection based on user consent:
Location Data: Collected for location-based functions like device pairing, real-time automation, and geo-fencing. This may involve sharing data with Google Maps services. You can disable location tracking in your device settings.
Camera Access: Used for QR code scanning and video recording. Data is collected only when the camera is actively used.
Photo Albums: Enables uploading photos or videos for functions like avatar changes or reporting issues.
Microphone Access: Used for voice commands, video recording, or interaction with voice assistants. Data is collected only during active use.
Storage Access (Android): Ensures app stability by accessing files, crash logs, and other information.
Notifications: Used to send alerts related to device usage or security services.
Bluetooth Access: Enables communication with Smart Devices.
HomeKit (iOS): Used for functions like device discovery and status updates within Apple’s “Home” app.
HealthKit (iOS): Enables integration with health-related Smart Devices (e.g., fitness trackers). Data is exchanged only when consent is provided.
Permissions can be managed through the app settings. Disabling permissions may limit functionality but will not affect previously collected data.
3. Information We Collect Automatically
Mobile Device Information: Includes device model, IP address, OS version, app version, network details, and push notification identifiers.
Usage Data: Includes data on visits, clicks, downloads, and messages sent or received.
Log Information: Includes IP address, language settings, OS version, timestamps, and exception logs, used for troubleshooting and improving user experience.
4. Smart Device Information
Basic Information: Includes device name, ID, status, activation time, and firmware details.
Connection Data: Includes Wi-Fi details and MAC address for network pairing.
Reported Data: Varies by device type (e.g., environmental readings from sensors).
How We Use Your Personal Data
We process your Personal Data for the following purposes:
Service Delivery: To provide the requested services and perform our contractual obligations.
Service Improvement: To enhance functionality, prevent misuse, and improve user experience.
Non-Marketing Communication: To send administrative updates or notifications about purchased services.
Data Analysis: To resolve technical issues, analyze usage patterns, and optimize services.
Marketing and Personalization: To recommend tailored products or services and display relevant advertisements.
Legal Compliance: To comply with laws, enforce agreements, protect rights, and address fraud or security issues.
Changes in processing purposes will be communicated via email or app notifications.
Data Sharing
We share your Personal Data only as described below:
Service Providers: For functions like hosting, payment processing, IT services, and customer support.
Business Partners: For services related to Smart Devices and network access.
Affiliates: For internal business operations under appropriate confidentiality measures.
Legal Requirements: To comply with laws, enforce agreements, and address security or fraud issues.
Corporate Transactions: In the event of mergers, sales, or reorganizations, with notification provided.
We disclose Personal Data to other third parties only with your consent.
International Data Transfers
Your data may be transferred to jurisdictions with different data protection laws. We ensure adequate protection through mechanisms like EU standard contractual clauses. Contact us for more details.
Your Rights
You have the following rights regarding your Personal Data:
Access: Request a copy of your data.
Correction: Update inaccurate or incomplete data.
Deletion: Request deletion of your account and associated data.
Restriction: Temporarily or permanently limit data processing.
Data Portability: Transfer data to another service provider.
Objection: Opt out of marketing or data analysis.
Requests can be made via the app settings or by contacting contact@hombrand.com. We may verify your identity before processing requests.
Data Retention
We retain your Personal Data for as long as necessary to fulfill the purposes outlined in this Notice or as required by law. Data is securely deleted when no longer needed.
Children’s Privacy
Our services are not directed at children under 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect data from children without parental consent. If we become aware of such collection, we will delete the data promptly.
Security Measures
We implement commercially reasonable measures to protect your data, including encryption, access controls, and regular audits. Notify us immediately if you suspect a security breach.
Changes to This Notice
We may update this Notice to reflect changes in practices. Material updates will be communicated via email or app notifications. Please review this page periodically for the latest information.
Contact Us
If you have questions, contact us:
Hero World Limited
Address: Office 2609, Global Gateway Tower, 63 Wing Hong Street, Cheung Sha Wan, Kowloon, Hong Kong
Email: contact@hombrand.com